Rizha Teuku

Experience

Senior Product Designer

Gojek

Jun 2022 – Present

Jakarta, Indonesia

Domain expert across GoFood's core consumer surfaces — booking (home & checkout), post-booking (active order tracking), and fulfillment.
Drove ~$24.57M in revenue designing Express and Flash (15-min delivery) from concept to scale — Flash now at 2.7M completed orders with sustained 10% MoM growth.
Shipped Express Mode M3, a smart-default personalization system that lifted adoption +17.32% with no drop in checkout conversion — generating ~$13.5M over 12 months across ~200K daily checkouts.
Led the Checkout Revamp end-to-end, unifying four product streams under a single information architecture and shipping an upfront promo bar that closed a 40% non-redemption gap.
Designed GoFood's gifting experience — driving +68% YoY checkout contribution, +47% YoY MTU contribution, and +29% YoY feature adoption at checkout.
Pioneered AI-assisted design workflows by co-building a Gemini-powered image generation tool for cuisine imagery, then driving adoption across multiple product teams.
Authored GoFood's Quick Delivery Product Principles and led cross-functional workshops that shaped product direction beyond design org scope.

Chief Product Officer, Co-founder

Flick

Aug 2018 – Apr 2022

Jakarta, Indonesia

Pre-seed startup focused on hyperautomation for restaurant business processes — scaled to 700+ merchants.
Defined and developed the brand, product identity, and company vision.
Set up OKR system, developed the design system, and designed the product's pixel-perfect visual and experience from scratch.
Scaled the product team from 1 to 5 people.
Led a cross-functional growth team running 5+ initiatives per 2 weeks — boosted contactless order transactions by 43%.
Acquired 700+ merchants with 8.0 NPS Score as of December 2021.

Design Principal

Smesta Creative Lab

Mar 2021 – Present

Jakarta, Indonesia

Creative design agency helping people and businesses deliver clear value through design — brand building, UI/UX, and social media strategy.
Directed the project team's creative & design process to solve clients' problems.
Handled 3–4 clients per month.
Won 2 out of 4 big project tenders through story-telling pitch (BJB Precious, Trisakti University).

Freelance UI/UX Designer

Zhoonagy Design

Mar 2016 – Mar 2021

Jakarta, Indonesia

Handled brand building to UI/UX designing across institutions, companies, and tech startups (10+ projects).
Brand consultation and creation for institutions and companies.
Produced and directed award-winning short films (FLS2N 2016, Moonzher Cup 2017).

Skills & Tools

Design

UX Strategy User Flows Experience Mapping Wireframes Prototypes Mockups Motion Design Design Systems Branding Figma Adobe XD Sketch ProtoPie Photoshop Illustrator After Effects

Research & Management

User Interviews Usability Testing Persona Hypothesis Competitor Analysis Tree Testing A/B Testing Agile SQL Hotjar Google Analytics Mixpanel Firebase Tableau

Product & Project

Miro Optimal Workshop Lookback Jira Notion Lark Trello Smartsheet ClickUp Slack GitHub

Download the PDF resume.